This expression is used to induce others the courage to face up to their problems and let behind their negative experiences. It is a sort of mantra of confidence in the future, that it will be better than in the past. It is the concluding sentence in the movie Gone with the wind, from 1939, based on the romance written by Margaret Mitchell: through tears, the capricious Rossella O’Hora (Scarlett) – the protagonist, who just lost by pride and narcissism, her charming husband Rhett – pronounce this phrase by so reaffirming the typical strong and untamed southern women of United States.