The Serie Up Series was first presented at the International Milan Fair in 1969 in a set of seven different pieces and meant to be adapted for several different ambiances. The real innovation of this ergonomic design, comfortable and straightforward, mas made of packaging: these armchairs were molded in polyurethane foam, compactly packed in vacuum, and then packaged in bags from PVC.

It will get the shape it was built to have when opened by expanding and assuming the volume when in contact with air. By using this innovative material, Pesce involved the customer in the final step of the creation of its product. At the time, the designer described his Serie Up as “furnishings in transition, made to transform a gesture of acquisition into a process of happening.” The Serie UP 7 also includes a gigantic foot like a fragment of a colossal statue. However, a tremendous successful innovation received the UP 5, put into production in 2000 by B&B Italia. 

Today, the armchair UP 50 is proposed in several plain colors like orange-red, blue navy, emerald green, petrol green, and cardamom. It was also proposed in a Special Edition upholstery for its Fifties Anniversary, striped fabric in beige/petrol green, originated since 1969.

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Best wishes,

Nadiya

MetropolitanMe Blogger